The Raftwise Salon blog
When someone asks ChatGPT "best balayage salon in [city]," AI either names your salon or it doesn't. Here's how to be the one it names — and why your Instagram portfolio is invisible to every AI system that matters.
Vagaro, Fresha, and StyleSeat created a listing for your salon — possibly with the wrong phone number. Here is how to find every citation, fix inconsistencies, and build a clean local footprint that ranks.
Salon SEO costs range from $400 to $1,500/month for legitimate local work. Here is how to evaluate any proposal — calibrated to salon economics, not enterprise budgets.
Salon Google Ads cost $8–20 per click — and a $120 haircut doesn't leave much room for error. Here's the honest math on SEO vs. PPC for salons, including when each channel actually makes sense.
Chain salons dominate local map packs not because of marketing budgets — but because they have complete, optimized profiles that independent salons consistently leave half-finished.
Independent salons lose map pack spots to chains every day — not because of budget, but because of GBP category mistakes, missing service entries, and zero photo strategy. This guide explains how to fix it.
