You're the best dentist in your zip code. Nobody knows it yet.
New patients find you first — not the corporate DSO down the street. Your front desk stops chasing empty slots. You know exactly which patients came from your website.
Trusted by 47 private dental practices across 12 US markets
Track Record
One practice. Specific numbers. Six months.
New patient inquiries / month
12–15 inquiries/month → 40+ by month 6
Measured as inbound phone calls + web form submissions via call tracking.
Booked 2–3 weeks ahead at the 6-month mark, up from 1 week average prior to engagement.
"We honestly didn't expect the website to become such a consistent source of new patients. Before Raftwise, we were seeing maybe 12–15 inquiries a month. Now it's closer to 40, and there are weeks where our new patient slots are completely full 2–3 weeks ahead. It's taken a lot of pressure off our front desk team."
Dr. Amanda Carter
Maple Grove Dental Care · Minneapolis, MN
Invisible Practice Syndrome
Great clinicians. Zero digital presence.
"I'm paying $3,000 a month on marketing and I genuinely don't know if it's working. My website looks like it was built in 2011 and I'm watching the corporate chain across the street hoover up patients who should be mine."
— A sentiment we hear from nearly every practice we speak with
You're spending on marketing and have no idea if it's working.
Google Ads without conversion tracking is expensive guesswork. If you can't tell us - with a specific number - how many new patients your current marketing produced last quarter, you're not marketing. You're hoping.
Your competitor ranks in the map pack. You're on page four.
They have half your qualifications, a cookie-cutter website, and the right SEO signals. Right now, patients searching "dentist near me" are calling them first - and they don't know you exist.
Patients leave in 3 seconds. Your site loads in 7.
Mobile patients abandon slow sites within seconds - often before a single word has rendered. If your site was built more than four years ago, it is actively costing you bookings every day you don't replace it.
Our Approach
A full calendar. Clear attribution. Every month.
Most dentists end the month not knowing if their marketing worked. You'll never have that problem again. Two interlocking systems — one converts the patients who find you, one makes sure more find you first. You see exactly which ones came from your site.
The Hub
Your high-conversion dental website
We don't "make a site." We build a virtual front desk - one that works nights and weekends, never takes a sick day, and converts visitors into booked appointments at a measurable rate.
Loads before a patient taps away
Over 80% of dental searches happen on mobile, and patients abandon slow sites in seconds. We build so every treatment page renders before a thumb can hit the back button - on a bus, on 4G, on a six-year-old phone.
Every page aimed at a booked appointment
Click-to-call in the header, intake forms above the fold on every treatment page, and "Book Appointment" triggers placed where patients actually look. A visit to your site has one job - we make sure the page knows what it is.
Designed to convert your highest-margin services
Implant, Invisalign, and specialty pages built with conversion architecture - not generic templates. Every page has one job: turn a search into a booked consult.
All contact forms and data handling built with HIPAA compliance in mind.
Core Web Vitals green
Sub-2.5s load on mobile - Lighthouse 90+ across all categories
"Book Appointment" pinned to nav
Sticky CTA stays in frame on every scroll - desktop and mobile
Conversion above the fold
Primary action reachable before a thumb can scroll on any device
Dedicated specialty pages
Implants, Invisalign, veneers - each a separate ranked page, not a section
Google Map Pack position tracking - neighborhood-level rankings for your specialty searches, updated monthly.
The Engine
Your local authority system
When a patient in your zip code searches for your specialty, you should be the first name they see - on Google, on the AI overview, and in the map pack. That's what The Engine builds.
GEO - named in AI search answers
When a patient asks ChatGPT or Google AI Overview "who's the best implant dentist in the area?" your practice should be the answer they see first. This is where dental search is moving, and most of your competitors are still behind.
Google Business Profile mastery
Full GBP optimization - categories, services, photos, Q&A, and an automated review collection strategy that compounds your local authority every month the profile stays live.
Hyper-local keyword targeting
We don't try to rank you for broad terms like "dentist." We focus on the searches patients are actually making - things like "emergency dentist near me," "dental implants in the area," and other high-intent local searches that bring in real new patients.
Monthly performance reporting
Not a vanity dashboard. A report that shows you: new ranking gains, new patient calls attributed to organic search, and exactly what we're doing next month and why.
Real Practices. Specific Numbers.
What happens when dentists stop being invisible.
Composite data from 12 client practices, 2024–2025. Individual results vary by specialty, market, and case mix.
Across the client book · n=12 · 2024–2025
+2.7×
Median lift in new-patient inquiries at the six-month mark.
Measured against each practice's own pre-engagement baseline. Range across the 12 practices: 1.4× to 4.3× over 6 months.
Case studies — composite data
“I had three competitors outranking me for Invisalign in my neighborhood — two of them are general dentists who don't even specialize in it. Six weeks after launch we were #1 in the map pack for every target keyword.”
Orthodontic practice
Invisalign & clear aligners · Austin, TX
#1 map pack
in 6 weeks
“Our previous agency sent us a monthly PDF with a bunch of rankings we didn't understand. Raftwise's report tells us: here are the calls we generated from organic search this month, here's what they cost you in chair time to fulfill, here's the ROI. That's what I actually need to see.”
Periodontal & implant practice
Implants & periodontal surgery · Chicago, IL
4.3× ROI
at 12 months
The Honest Responses
Heard these before. Here's the honest answer.
No contract · Month-to-month · First ranking improvements in 6–8 weeks
Stop being the best-kept secret in your zip code.
Book a free 30-minute analysis. We'll audit your website speed, map pack position, keyword rankings, and competitor gaps - then show you exactly where you're losing patients to practices with lesser credentials.
We audit 4–5 practices per month, per metro market.
No pitch deck. No obligation. Just clarity on where you stand.