What we build
More clients - not just a nicer website.
The Hub
Your high-conversion salon website
Your website is the first thing a prospective client judges before they ever call your salon. If it loads slowly, looks dated, or doesn't have a clear next step, they leave - and they don't come back.
Image-first, mobile-fast
Clients choose salons by portfolio. We make your work the first thing they see - rendered before a thumb can swipe away on 4G.
Every page aimed at a booked appointment
Integrated booking (Vagaro, Square, Boulevard, Mindbody), click-to-call on mobile, and service pages with clear pricing-range signals that qualify clients before the call.
Designed around your highest-ticket services
Color correction, extensions, balayage, keratin, bridal - dedicated pages written to rank for the search and built to convert the client who types it in.
The Engine
Your local authority system
The map pack has three spots. AI assistants recommend even fewer. Every day you're not one of them, a client who searched - or asked ChatGPT, Gemini, or Perplexity - for what you offer in your zip code found someone else first. That's AEO and GEO: Answer Engine Optimization and Generative Engine Optimization, the local SEO work built for how people search now.
First in Google AI answers
When a client asks ChatGPT "best balayage salon near me" your salon should be the answer - not a listicle from a national magazine.
Google Business Profile mastery
Full GBP setup - categories, services & pricing, photos of recent work, Q&A - plus a review collection flow built into the post-service client journey.
Hyper-local keyword targeting
We target the searches new clients actually make: "color correction specialist [neighborhood]," "extensions near me," "bridal hair [city]." Not generic "hair salon" terms.
Monthly performance reporting
Not vanity metrics. A report showing new ranking gains, organic-attributed booking requests, and exactly what we're doing next month.
Simple pricing
Both systems. One flat plan.
No quotes, no scoping calls, no line items. Every Raftwise engagement is the same plan - The Hub and The Engine together, for one flat monthly fee.
- Custom website - design & build
- Hosting, maintenance & updates
- Local SEO - map pack & neighborhood keywords
- Cited in ChatGPT, Perplexity, Gemini & Google AI
- Monthly attribution reporting
What pays for Raftwise: A retained regular client is worth $600–$1,200+ a year — roughly 3 to 6 of them a year covers the plan.
The flat fee
starts at$299/mo
About $10 a day - less than a pizza.
Billed yearly - $3,588. No setup fees. No surprise invoices.
You own your website and domain - always. Social media marketing available as an add-on.
Backed by The Raftwise Guarantee - your Hub live in 4 weeks, inquiries moving in 6 months, or we keep working at no additional charge until they do.
The math
What this costs without Raftwise
Assembled separately, in a major US metro, this is what the same stack runs.
Recurring total assembled separately: $1,035–$4,479/mo
Raftwise: $299/mo
Composite estimate from published market-rate sources (web design, hosting, local SEO, reputation management), 2025–2026. Local SEO reflects major-metro competitive pricing; other line items are national benchmarks. Individual costs vary by market and provider.
Free 30-minute consultation
See exactly what your plan would target.
Book a free consultation and we'll walk you through the specific keyword gaps, profile fixes, and page improvements your salon needs first.