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What We Build

Two systems. Built specifically for salons.

Everything we do maps to one outcome: more new clients in your salon, from your specific geographic area, searching for your specific specialties.

Pillar I — The Hub

Your high-conversion salon website

Your website is the first thing a prospective client judges before they ever call your salon. If it loads slowly, looks dated, or doesn't have a clear next step, they leave — and they don't come back.

Image-first, mobile-fast

Clients choose salons by portfolio. We make your work the first thing they see - rendered before a thumb can swipe away on 4G.

Every page aimed at a booked appointment

Integrated booking (Vagaro, Square, Boulevard, Mindbody), click-to-call on mobile, and service pages with clear pricing-range signals that qualify clients before the call.

Designed around your highest-ticket services

Color correction, extensions, balayage, keratin, bridal - dedicated pages written to rank for the search and built to convert the client who types it in.

Pillar II — The Engine

Your local authority system

The map pack has three spots. Every day you're not in one of them, a client who searched for your specialty in your zip code contacted a competitor instead.

GEO - named in AI search answers

When a client asks ChatGPT "best balayage salon near me" your salon should be the answer - not a listicle from a national magazine.

Google Business Profile mastery

Full GBP setup - categories, services & pricing, photos of recent work, Q&A - plus a review collection flow built into the post-service client journey.

Hyper-local keyword targeting

We target the searches new clients actually make: "color correction specialist [neighborhood]," "extensions near me," "bridal hair [city]." Not generic "hair salon" terms.

Monthly performance reporting

Not vanity metrics. A report showing new ranking gains, organic-attributed booking requests, and exactly what we're doing next month.

Start with one system. Run both when you're ready.

All engagements are quoted individually. Book a call for a quote specific to your salon.

Book a strategy call