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The Raftwise Spa blog

Insights for therapists who are done being invisible.

Practical guides on local SEO, spa website design, and client acquisition, written for spa owners, not agencies.
The Complete Local SEO Guide for Day Spas and Wellness Spas
Local SEO9 min read

The Complete Local SEO Guide for Day Spas and Wellness Spas

Ranking for "couples massage near me" and "facial near me" starts with the right GBP setup. Most spas get this wrong and lose high-intent searchers to competitors who get it right.

Apr 18, 2026Read article
Spa Google Business Profile Optimization: Stop Leaving Bookings on the Table
Local SEO8 min read

Spa Google Business Profile Optimization: Stop Leaving Bookings on the Table

Most spas have incomplete GBP profiles with no durations, no prices, and no booking link — and they lose bookings to competitors who have spent two hours filling it out properly.

Apr 12, 2026Read article