The Raftwise Spa blog
AI assistants now answer "best medspa near me" before Google Maps loads. Most spas are invisible in those results — even excellent ones. Here is how GEO closes that gap.
Your medspa might be listed as 'day spa,' 'medical spa,' 'facial spa,' and 'wellness center' across different directories — and Google sees four different businesses. Here's how to audit and fix it.
Spa SEO costs $700–$4,000/month depending on your service mix, market, and whether you're a day spa or medspa. The price is similar — the ROI math is completely different.
Day spas and medspas face completely different PPC economics. A $120 facial leaves little margin for Google Ads. A $600 Botox client returning 3–4 times a year changes that math entirely.
Ranking for "couples massage near me" and "facial near me" starts with the right GBP setup. Most spas get this wrong and lose high-intent searchers to competitors who get it right.
Most spas have incomplete GBP profiles with no durations, no prices, and no booking link — and they lose bookings to competitors who have spent two hours filling it out properly.
