What We Build
Two systems. Built specifically for dental practices.
Everything we do maps to one outcome: more new patients in your chair, from your specific geographic area, searching for your specific specialties.
Pillar I — The Hub
Your high-conversion dental website
Your website is the first thing a prospective patient judges before they ever call your office. If it loads slowly, looks dated, or doesn't have a clear next step, they leave — and they don't come back. We build dental websites that fix all three problems by design.
01.
Custom website design & development
Built from a blank canvas around your practice, your specialties, and your patients. Not a dental template with your name swapped in.
02.
Mobile-first performance architecture
Every site we build hits LCP under 2.5s, CLS under 0.1, INP under 200ms — Google's Core Web Vitals thresholds — on mobile and desktop.
03.
Specialty service pages with conversion architecture
Dedicated pages for your revenue-generating services (implants, Invisalign, cosmetic, pediatric) written to rank and engineered to convert.
04.
Integrated patient booking & lead capture
"Book Appointment" in the right places, click-to-call buttons that actually work on mobile, and contact forms with field logic that reduces abandonment.
05.
Ongoing maintenance & anti-obsolescence
Security patches, content updates, design refinements, and tech stack migrations so your site never looks like it was built three years ago.
Pillar II — The Engine
Your local authority system
The map pack has three spots. Every day you're not in one of them, a patient who searched for your specialty in your zip code called a competitor instead. The Engine is built to put you there — and keep you there as Google's algorithm evolves.
01.
AI Search Visibility — named in ChatGPT, Perplexity & Google AI
Structured content and citation strategies that make your practice the named recommendation when patients ask AI tools for local dental recommendations.
02.
Google Business Profile setup & optimization
Complete GBP audit and rebuild — services, categories, photos, hours, attributes, Q&A — plus a review collection strategy that compounds authority over time.
03.
Hyper-local keyword strategy & execution
We target [specialty] + [neighborhood] combinations that your ideal new patients are actually searching. Not city-wide terms you can't compete for.
04.
Monthly attribution reporting
Not rankings and traffic. We show you: organic-attributed phone calls, form submissions, and estimated patient value — with context, not just numbers.
05.
Directory authority placements — Healthgrades, Zocdoc, WebMD
Placements on Healthgrades, WebMD, Zocdoc, dental publications, and local health directories — links that signal genuine dental authority to Google.
How to Engage
Start with one system. Run both when you're ready.
All pricing is scoped per engagement — the investment depends on the size of your practice, number of locations, specialty focus, and geographic competition. Book a call to get a specific quote.
What's included
Website only
The Hub
From $4,200 (one-time)
Hub + Engine
The Full System
From $1,800/mo
Custom website design & development
Up to 10 specialty service pages
Mobile-first + Core Web Vitals optimization
Patient booking & lead capture integration
On-page SEO foundation
3 months post-launch support
GBP mastery & review strategy
Hyper-local keyword campaigns
Directory authority placements
AI Search Visibility
Monthly attribution reporting
Quarterly strategy calls
Need SEO only? The Engine is available for practices with a well-performing existing website.
All engagements are quoted individually. Book a strategy call to get a number specific to your practice.